000			01752cam a22003137a 4500
001			15073497
003			OSt
005			20140310182853.0
008			071106s2007 ph a 001 0 eng
010			_a 2007316778
020			_a9789719076032
040			_aDLC _cDLC
042			_alcode
043			_aa-ph---
050	0	0	_aMLCM 2006/00927 (H)
245	0	0	_aHow to make it in PR : _bPR veterans tell their stories / _cedited by Romeo P. Virtusio ; foreword by J.J. Calero.
260			_aSan Juan, Metro Manila, Philippines : _bPublished and exclusively distributed by Context Communications International, _c[2007]
300			_axiii, 362 p. : _bill. (some col.) ; _c23 cm.
500			_aIncludes index.
505	0		_aThe grandeur of PR / Charlie A. Agatep -- Beyond 'lifestyle' glamour, a PR woman's story / C. Joycelyn L. Buensalido -- PR, a work in progress / Maximino J. Edralin, Jr. -- Biyaheng PR, a journey worth taking / Rene Nieva -- A PR man's journey from the marketplace to the Lord's vineyard / Pedro A. Padre, Jr. -- It's been a rewarding career, it's been a good life / Virgilio Q. Pantaleon -- Keep pitching, keep serving-- / Francisco "Frankie" S. Roman -- PR must have the total commitment of management-- / Oscar S. Villadolid -- Give me a story on simple elegance-- / Romeo P. Virtusio -- Philippine PR practice pioneers / Pete E. Teodoro -- The legacy of R.R. de la Cruz / Maximino J. Edralin, Jr.
521			_acollege students
526			_c1210L-1700L
541			_eC12099 _j1
562			_eFor circulation. 1 copy available in the collection
700	1		_aVirtusio, Romeo P.
906			_a7 _bcbc _corigode _d4 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _kFIL
955			_cwj23 2007-11-06; wj06 2007-12-07 to CALM
999			_c17004 _d17004