000 00721nam a2200229 a 4500
003 PILC
005 20150112093436.0
008 100720s19uu xx 00 eng d
020 _a0030321034
050 _aHF 5415.13
_b.M345 2002
082 _aMkSF 658.802
_bF37 2002
100 _aFerrell, O.C.
_916168
245 _aMarketing strategy /
_bO.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr.
250 _a2nd ed.
260 _aMason, Ohio :
_bSouth-Western, Thomson Learning,
_c2002.
300 _a469 pages :
_billustration ;
_c25 cm.
650 _aMarketing strategy
_916169
650 _aMarketing
_910615
700 _aHartline, Michael D.
_916170
700 _aLucas, George H.
_916171
942 _2lcc
_cBK
999 _c14572
_d14572