| 000 | 00928nam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 005 | 20150817113121.0 | ||
| 008 | 100720s19uu xx 00 eng d | ||
| 020 | _a0324225180 | ||
| 050 |
_aHF 5415 _b.M345 2005 |
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| 082 |
_aMkSF 658.822 _bM34 2005 |
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| 100 |
_aHoffman, K. Douglas _915935 |
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| 245 |
_aMarketing principles and best practices / _cK. Douglas Hoffman (and 15 others). |
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| 250 | _a3rd edition. | ||
| 260 |
_aMason, Ohio : _bSouth-Western, Thomson Learning, _c2005. |
||
| 300 |
_a598 pages : _bcolor illustration ; _c29 cm. |
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| 500 | _aIncludes bibliographical references, glossary and index. | ||
| 650 |
_aMarketing _910615 |
||
| 700 |
_aCzinkota, Michael R. _915936 |
||
| 700 |
_aDickson, Peter R. _915937 |
||
| 700 |
_aDunne, Patrick _915938 |
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| 700 |
_aGriffin, Abbie _915939 |
||
| 700 |
_aHutt, Michael D. _915940 |
||
| 700 |
_aKrishnan, Robert F. _915941 |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c14549 _d14549 |
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