| 000 | 00617nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140626s9999 xx 000 0 und d | ||
| 100 | _aKumar, V... | ||
| 245 |
_aIs market orientation a source of sustainable competitive advantage or simply the cost of competing / _cV Kumar ... [et al.]. |
||
| 260 | _cc2011. | ||
| 300 | _a75 : 1, page 1 | ||
| 440 | _aJournal of Marketing | ||
| 521 | _aBSBA | ||
| 650 | _aBusiness performance. | ||
| 650 | _aCustomer relationship management. | ||
| 650 | _aLongitudinal. | ||
| 650 | _aMarket orientation. | ||
| 650 | _aSustainable competitive advantage. | ||
| 942 | _cSE | ||
| 999 |
_c121085 _d121085 |
||