| 000 | 00601nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140626s9999 xx 000 0 und d | ||
| 100 | _aStephen, Andrew.. | ||
| 245 | 4 |
_aThe effects of traditional and social earned media on sales : _b a study of a microlending marketplace / _cAndrew Stephen ... [et al.]. |
|
| 260 | _cc2012. | ||
| 300 | _a49 : 5, page 624 | ||
| 440 | _aJournal of Marketing Research | ||
| 521 | _aBSBA | ||
| 650 | _aCopula model. | ||
| 650 | _aEarned media. | ||
| 650 | _aMultivariate time series model. | ||
| 650 | _aPublicity. | ||
| 650 | _aSocial media. | ||
| 942 | _cSE | ||
| 999 |
_c121054 _d121054 |
||