000 00572nam a2200205Ia 4500
008 140626s9999 xx 000 0 und d
100 _aHomburg, Christian.
245 _aWhat drives key informant accuracy /
_cChristian Homburg.
260 _cc2012.
300 _a49 : 4, page 594
440 _aJournal of Marketing Research
521 _aBSBA
650 _aKey informant design.
650 _aMultiple data sources.
650 _aOrganizational survey research.
650 _aReliability.
650 _aTriangulation.
650 _aValidity.
942 _cSE
999 _c121052
_d121052