000 | 00601nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 140626s9999 xx 000 0 und d | ||
100 | _aDe Angelis, Matteo.. | ||
245 |
_aOn braggarts and gossips : _b a self-enchancement account of word-of-mouth generation and transmission / _cMatteo De Angelis ... [et al.]. |
||
260 | _cc2012. | ||
300 | _a49 : 4, page 551 | ||
440 | _aJournal of Marketing Research | ||
521 | _aBSBA | ||
650 | _aSelf-enhancement. | ||
650 | _aWord-of-mouth generation. | ||
650 | _aWord-of-mouth transmission. | ||
650 | _aWord-of-mouth valence. | ||
942 | _cSE | ||
999 |
_c121049 _d121049 |