000			00621nam a2200193Ia 4500
008			140429s9999 xx 000 0 und d
020			_a9780230580312
050			_aHF 5415.1255 _b.B45 2009
100			_aBeverland, Michael B.
245			_aBuilding brand authenticity : _b7 habits of iconic brands / _cMichael B. Beverland.
260			_aNew York : _bPalgrave Macmillan, _cc2009.
300			_a219 p. : _bill. ; _c24 cm.
500			_aIncludes bibliographical references and indexes.
521			_aBSBA
541			_eC16865
650			_aBrand name products.
650			_aBranding (Marketing).
942			_kFOR _cBK
999			_c115702 _d115702