Southville International School and Colleges
Southville International School and Colleges
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Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products /
by Bruce, Norris.
Type:
BookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 4, page 469.Subject(s): Aggregate advertising model | Bayesian dynamic linear model | New product | Sequential distribution | Word of mouth
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Periodicals |
College Library
Periodical Section
College Library |
Available | S0152 |
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