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1. |
Fundamentals of marketing in the Philippine setting /
by Go, Josiah
Publication:
(Quezon City : Design Plus) : [S.n.], 2010
. 462 p. :
23 cm.
Date:2010
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[HF 5415.12.P6 .G6 2010]
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2. |
Satisfaction : , how every great company listens to the voice of the customer /
by Denove, Chris.
Publication:
New York, N.Y. : Portpolio , 2006
. 266 p. :
24 cm.
Date:2006
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International Baccalaureate Section
[HF 5415.335 .D413 2006]
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3. |
Strategic marketing management : , planning, implementation and control /
by Wilson, Richard M.S.
Publication:
Amsterdam : Elsevier, 2005
. xii, 867 p. :
28 cm.
Date:2005
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[HF 5415.13 .W746 2005]
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4. |
The 22 immutable laws of branding : , how to build a product or service into a world-class brand /
by Ries, Al.
Publication:
New York : HarperBusiness, 2002
. xvi, 255 p. :
, "This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text." | Includes index.
24 cm.
Date:2002
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[HD 69 .R537 2002]
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5. |
Techno-ready marketing : , how and why your customers adopt technology /
by Parasuraman, A.
Publication:
New York : Free Press, 2001
. xiv, 224 p. :
22 cm.
Date:2001
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[HD 45 .P327 2001]
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6. |
Buy ology : , truth and lies about why we buy /, 1110L to 1700L
by Lindström, Martin,
Publication:
New York : Doubleday, 2008
. xi, 240 p. ;
22 cm.
Date:2008
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[HF 5415.12615 .L56 2008]
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7. |
Marketing : , a case study approach /
by Stokes, David
Publication:
London : Letts Educational Aldine Place, 1997
. vii, 349 p.,
29 cm.
Date:1997
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[HF 5145 .St874 1997]
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8. |
Marketing /
by Berkowitz Eric N.
Publication:
Boston. Irwin McGraw-Hill, 1997
. xxxii, 736 p. :
28 cm.
Date:1997
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[HF 5415 .B513 1997]
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9. |
The essence of marketing research /
by Chisnall, Peter M.
Publication:
New York : Prentice Hall, 1991
. 264 p. :
, Includes bibliographical references(p. 168-170) and index.
22 cm.
Date:1991
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[HF 5415.2 .C47 1991]
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10. |
How to create your own fad and make a million dollars /
by Hakuta, Ken
Publication:
New York : William Morrow and Company, 1988
. 226 p. :
22 cm.
Date:1988
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[HF 5415.153 .H35 1988]
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11. |
The marketing decision /
by O'Dell, William F.
Publication:
New York ; American Management Association, 1965
. 320 p.
, Includes index.
21 cm.
Date:1965
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[HF 5415 .Od34 1965]
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12. |
Turning your great idea into a great success : , entrepreneur Judy Ryder tells how to develop, license, protect & promote your product idea /
by Ryder, Judy.
Publication:
Princeton, N.J. : Peterson's/Pacesetter Books 1995
. 250 p. :
, Includes bibliographical references (p. 241-243) and index.
23 cm.
Date:1995
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[T 339 .R93 1995]
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13. |
How to build a large successful multi-level marketing organization /
Publication:
Gig Harbor WA : Multi-level marketing Int'l, 1984
. 125 p. :
21 cm.
Date:1984
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[HF 5415.126 .H847 1984]
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14. |
Marketing : , a simplified approach: text and cases /
by Diola, Zenaida S.
Publication:
Philippines : Philippines : C & E Publishing, Inc, 2009
. 196 p. :
22 cm.
Date:2009
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[HF 5415 .D621 2009]
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15. |
Focused interview for business leaders, school administrators, faculty and staff /
by Tan, Genevieve L.
Publication:
Las Pinas City, Philippines : SISC System Publications, 2003
. 208 p. :
28 cm.
Date:2003
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Genevive Ledesma - Tan Section
[H 61.28 .T161 2003]
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16. |
The media handbook /
by Katz, Helen
Publication:
Lincolnwood, Illinois : NTC Business Books, NTC Publishing Group, 1995
. 163 pages :
, Includes bibliographical references.
24 cm.
Date:1995
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Southville Foreign University Section
[HF 5826.5 .K19 1995]
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17. |
Advertising and promotion : , An integrated marketing communication perspective /
by Belch, George E.
Publication:
New York : McGraw-Hill Companies, Inc, 2001
. 800 pages :
25 cm.
Date:2001
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Southville Foreign University Section
[HF 5823 .B387 2001]
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[HF 5823 .B387 2004]
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18. |
Hospitality and travel marketing /
by Morrison, Alastair M.
Publication:
New York : Delmar, Thomson Learning, Inc, 2002
. 625 pages :
25 cm.
Date:2002
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Southville Foreign University Section
[TX 911.3.M3 .M67 2001]
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19. |
Consumer behavior /
by Schiffman, Leon G.
Publication:
New Jersey : Prentice-Hall, Inc, 1997
. 672 pages :
25 cm.
Date:1997
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Southville Foreign University Section
[HF 5415.32 .S35 1999]
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Southville Foreign University Section
[HF 5415.32 .Sch333 1997]
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20. |
Strategic hotel/motel marketing /
by Hart, Christopher WL
Publication:
East Lansing, Michigan : Educational Institute of the American Hotel & Motel Association, 1986
. 417 pages :
27 cm.
Date:1986
Availability:
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Southville Foreign University Section
[TX 911.3.M3 .T76 1986]
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Southville Foreign University Section
[TX 911.3.M3 .T76 1996]
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