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1. Discovering how advertising grows sales and builds brands

by Bruce, Norris.

Type: book Book; Format: print ; Literary form: not fiction Publisher: c2012Availability: Copies available for loan: College Library (1).

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2. Why do firms invest in consumer advertising with limited sales response? a shareholder's perspective

by Osinga, Ernst.

Type: book Book; Format: print ; Literary form: not fiction Publisher: c2011Availability: Copies available for loan: College Library (1).

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