Southville International School and Colleges
Southville International School and Colleges
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Marketing fashion /
by Posner, Harriet.
Type:
BookSeries: Portfolio (Laurence King Publishing). Publisher: London : Laurence King, 2011Description: 224 pages : color illustrations ; 26 cm.ISBN: 9781856697231.Subject(s): Fashion merchandising | Clothing trade | FashionSummary: 'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HD 9940.A2 .P843 2011 (Browse shelf) | Available | C18803 |
Includes index.
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry.
Business Administration
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