Southville International School and Colleges
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The impact of fomo marketing tactics in stimulating the purchase intentions of consumers in e-commerce

by Claverio, Cinderella D.
Type: materialTypeLabelBookPublisher: Las Pinas City Southville International School and Colleges 2023Description: iii, 100 pages : illustrations ; 28cm.Subject(s): Fear of missing out (FOMO) in marketing--Research | Marketing strategies--Research | Consumer behavior--Research | E-commerce—Marketing--Research
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Theses Theses
College Library

College Library

Theses Section
HF 5415.32 .C63 2023 (Browse shelf) Not for loan T1323

Marketing Management.

Includes bibliographical references and appendices.

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