Southville International School and Colleges
Home About Online Resources Free Academic Resources Open Access Contact
Normal view MARC view ISBD view

Advertising and consumer awareness of new differentiated products /

by Barroso, Alicia.
Type: materialTypeLabelBookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 6, page 773.Subject(s): Advertising | Awareness process | Consumer choice set | Discrete choice models | New products
    average rating: 0.0 (0 votes)
Item type Location Call number Status Date due Barcode
Periodicals Periodicals
College Library

College Library

Periodical Section 		Available S0173

There are no comments for this item.

Log in to your account to post a comment.
Powered by Koha