Southville International School and Colleges
Southville International School and Colleges
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Advertising, promotion, and other aspects of integrated marketing communications /
by Shimp, Terence A.
Type:
BookPublisher: Singapore : ; Cengage Learning Asia, ; 2019Edition: 10th Edition.Description: 635 pages; illustrations; 26 cm.ISBN: 978-981-48-4687-5.Subject(s): Advertising -- Textbooks | Communication in marketing -- Textbooks | -- Direct marketing -- Textbooks | -- Sales promotion -- Textbooks
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
South Mansfield College
|
MAIN HF 5415.123 .S55 2019 (Browse shelf) | Available | SMC06222 |
Includes index.
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