Southville International School and Colleges
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1. Action at the exhibit face: video and the analysis of social interaction in museums and galleries

by Dirk vom Lehn.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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2. Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

by Maree Thyne.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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3. Contemporary issues in museums and heritage marketing management: introduction to the special issue Babak Taheri, Kevin O’Gorman & Ian Baxter

by Babak Taheri.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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4. Domesticating fears and fantasies of ‘the East’: integrating the Ottoman legacy within European heritage

by Derek Bryce.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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5. Engaging and marketing to stakeholders in World Heritage Site management: a United Kingdom multiple case study perspective

by Sean Lochrie.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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6. Role conflict and changing heritage practice: ancestral tourism in Scotland

by Samantha Murdy.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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7. Selling the invisible to create an authentic experience: imagination at work at Cézanne’s studio

by Maud Derbaix.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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8. A brand preference and repurchase intention model: the role of consumer experience

by Reham Ebrahim.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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9. A space of one’s own: spatial and identity liminality in an online community of mothers

by Benedetta Cappellini.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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10. Brand identity and online self-customisation usefulness perception

by Hongwei He.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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11. Class talk: habitus and class in parental narratives of school choice

by Beverley Hill.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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12. Exploring commitment in peer-to-peer exchanges: the case of timebanks

by Eleni Papaoikonomou.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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13. Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

by Matti Jaakkola.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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14. The brand authenticity continuum: strategic approaches for building value

by Julie Napoli.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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15. Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?

by Joshua D. Newton.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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16. Midstream value creation in social marketing

by Nadina R. Luca.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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17. Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach

by Julia E. Carins.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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18. Social marketing and big social change: personal social marketing insights from a complex system obesity prevention intervention

by Roberto Venturini.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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19. Social marketing: the state of play and brokering the way forward

by Ross Gordon.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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20. Social marketing: thoughts from an empathetic outsider

by Joel Bakan.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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