Southville International School and Colleges
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1. Fundamentals of marketing in the Philippine setting

by Go, Josiah.

Type: book Book; Format: print ; Literary form: not fiction Publisher: (Quezon City : Design Plus) : [S.n.], 2010Availability: Copies available for loan: College Library [HF 5415.12.P6 .G6 2010] (1).

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2. Satisfaction : how every great company listens to the voice of the customer

by Denove, Chris.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York, N.Y. : Portpolio , c2006Availability: Copies available for loan: Luxembourg Library [HF 5415.335 .D413 2006] (1).

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3. Strategic marketing management : planning, implementation and control

by Wilson, Richard M.S.

Edition: 3rd ed.Type: book Book; Format: print ; Literary form: not fiction Publisher: Amsterdam : Elsevier, 2005Availability: Copies available for loan: Luxembourg Library [HF 5415.13 .W746 2005] (1).

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4. The 22 immutable laws of branding : how to build a product or service into a world-class brand

by Ries, Al; Ries, Laura.

Edition: 1st ed. [expanded].Type: book Book; Format: print ; Literary form: not fiction Publisher: New York : HarperBusiness, c2002Other title: Twenty-two immutable laws of branding; How to build a product or service into a world-class brand.Online Access: Publisher description | Contributor biographical information Availability: Copies available for loan: Luxembourg Library [HD 69 .R537 2002] (1).

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5. Techno-ready marketing : how and why your customers adopt technology

by Parasuraman, A; Colby, Charles L.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Free Press, c2001Online Access: Contributor biographical information | Publisher description Availability: Copies available for loan: Luxembourg Library [HD 45 .P327 2001] (1).

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6. Buy ology : truth and lies about why we buy

by Lindström, Martin.

Edition: 1st ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Doubleday, c2008Other title: Buy ology.Online Access: Table of contents only Availability: Copies available for loan: Luxembourg Library [HF 5415.12615 .L56 2008] (1).

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7. Marketing : a case study approach

by Stokes, David.

Type: book Book; Format: print ; Literary form: not fiction Publisher: London : Letts Educational Aldine Place, c1997Availability: Copies available for loan: Luxembourg Library [HF 5145 .St874 1997] (1).

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8. Marketing

by Berkowitz Eric N; Berkowitz, Eric N.

Edition: 5th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston. Irwin McGraw-Hill, c1997Availability: Copies available for loan: Luxembourg Library [HF 5415 .B513 1997] (1).

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9. The essence of marketing research

by Chisnall, Peter M.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York : Prentice Hall, c1991Availability: Copies available for loan: Luxembourg Library [HF 5415.2 .C47 1991] (1).

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10. How to create your own fad and make a million dollars

by Hakuta, Ken.

Type: book Book; Format: print ; Literary form: not fiction Publisher: New York : William Morrow and Company, c1988Availability: Copies available for loan: Luxembourg Library [HF 5415.153 .H35 1988] (1).

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11. The marketing decision

by O'Dell, William F. (William Francis).

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: New York ; American Management Association, c1965Availability: Copies available for loan: Luxembourg Library [HF 5415 .Od34 1965] (1).

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12. Turning your great idea into a great success : entrepreneur Judy Ryder tells how to develop, license, protect & promote your product idea

by Ryder, Judy.

Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Princeton, N.J. : Peterson's/Pacesetter Books c1995Availability: Copies available for loan: Luxembourg Library [T 339 .R93 1995] (1).

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13. How to build a large successful multi-level marketing organization

Type: book Book; Format: print ; Literary form: not fiction Publisher: Gig Harbor WA : Multi-level marketing Int'l, c1984Availability: Copies available for loan: Luxembourg Library [HF 5415.126 .H847 1984] (1).

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14. Marketing : a simplified approach: text and cases

by Diola, Zenaida S.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Philippines : Philippines : C & E Publishing, Inc, c2009Availability: Copies available for loan: Luxembourg Library [HF 5415 .D621 2009] (1).

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15. Focused interview for business leaders, school administrators, faculty and staff

by Tan, Genevieve L.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Las Pinas City, Philippines : SISC System Publications, 2003Availability: Copies available for loan: Luxembourg Library [H 61.28 .T161 2003] (1).

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16. The media handbook

by Katz, Helen.

Type: book Book; Format: print Publisher: Lincolnwood, Illinois : NTC Business Books, NTC Publishing Group, 1995Availability: Copies available for loan: Southville International School Affiliated with Foreign Universities Library [HF 5826.5 .K19 1995] (1).

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17. Advertising and promotion : An integrated marketing communication perspective

by Belch, George E; Belch, Michael A.

Edition: 8th ed.Type: book Book; Format: print Publisher: New York : McGraw-Hill Companies, Inc, 2001Availability: Copies available for loan: Southville International School Affiliated with Foreign Universities Library [HF 5823 .B387 2001] (2). In transit (1).

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18. Hospitality and travel marketing

by Morrison, Alastair M.

Edition: 3rd ed.Type: book Book; Format: print Publisher: New York : Delmar, Thomson Learning, Inc, 2002Availability: Copies available for loan: Southville International School Affiliated with Foreign Universities Library [TX 911.3.M3 .M67 2001] (1).

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19. Consumer behavior

by Schiffman, Leon G; Kanuk, Leslie Lazar.

Edition: 6th ed.Type: book Book; Format: print Publisher: New Jersey : Prentice-Hall, Inc, 1997Availability: Copies available for loan: Southville International School Affiliated with Foreign Universities Library [HF 5415.32 .Sch35 1997] (3).

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20. Strategic hotel/motel marketing

by Hart, Christopher WL; Troy, David A.

Edition: revised edition.Type: book Book; Format: print Publisher: East Lansing, Michigan : Educational Institute of the American Hotel & Motel Association, 1986Availability: Copies available for loan: Southville International School Affiliated with Foreign Universities Library [TX 911.3.M3 .T76 1996] (4). Withdrawn (4).

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