Southville International School and Colleges
1. Advertising campaign strategy : a guide to marketing communication plans

by Parente, Donald E.

Edition: 4th ed.Type: book Book; Format: print Publisher: Australia : Thomson South-Western, 2006Availability: Copies available for loan: College Library [HF 5837 .P228 2006] (1).

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2. Advertising campaign strategy : a guide to marketing communication plans

by Parente, Donald E.

Edition: 5th edType: book Book; Format: print ; Literary form: not fiction Publisher: USA : Cengage Learning 2015Availability: Copies available for loan: College Library [HF 5837 .P228 2015] (1).

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