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Understanding digital marketing : marketing strategies for engaging the digital generation. /

by Ryan, Damian; Jones, Calvin.

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BookPublisher: London : Kogan Page, 2009Description: 276 p. : ill. ; 25 cm.ISBN: 9780749453893.Subject(s): BSBA | Marketing | Internet Marketing | Social Media | Strategic planning | Marketing management

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Item type	Location	Call number	Copy	Status	Date due	Barcode
Books	College Library College Library General Circulation Section	HF 5415.1265 .R93 2009 (Browse shelf)	1	Available		C10330

C10330

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