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Social marketing : influencing behaviors for good /

by Lee, Nancy; Kotler, Philip; Kotler, Philip.

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BookPublisher: Thousand Oaks, Calif. : SAGE Publications, 2012Edition: 4th edition.Description: xi, 502 pages : illustrations ; 24 cm.ISBN: 9781412981491 (pbk. : alk. paper); 1412981492 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modification

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Item type	Location	Call number	Status	Date due	Barcode
Books	College Library College Library Reserve Section	HF 5414 .K67 2012 (Browse shelf)	Available		C20287

Prev. ed. entered under: Kotler, Philip.

Includes bibliographical references and indexes.

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