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Services marketing : people, technology, strategy
by Lovelock, Christopher H;
Wirtz, Jochen.
Edition: 6th ed.Type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007Online Access: Table of contents only Availability: Copies available for loan: Southville International School Affiliated with Foreign Universities Library [HF 5415.13 .L5883 2007] (1).
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2. |
Services marketing : people, technology, strategy
by Lovelock, Christopher;
Wirtz, Jochen.
Edition: 5th ed.Type: Book; Format:
print
Publisher: U.S.A : Pearson Prentice Hall, 2004Availability: Copies available for loan: College Library [HF 5415.122 .L68 2004] (1).
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3. |
Services Marketing : a managerial perspective
by Lovelock, Christopher;
Wirtz, Jochen.
Edition: 5th ed.Type: Book; Format:
print
Publisher: Singapore : Pearson Education, 2004Availability: Copies available for loan: College Library [HF 5415.1 .L911 2006] (1).
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