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1. Contemporary advertising

by Arens, William F; Weigold, Michael F; Arens, Christian.

Edition: 11th ed.Type: book Book; Format: print bibliography bibliography; Literary form: not fiction Publisher: Boston : McGraw-Hill Irwin, 2008Online Access: Table of contents only Availability: Copies available for loan: College Library [HF 5821 .Ar681 2008] (2).

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2. Contemporary advertising : and integrated marketing communications

by Arens, William; Weigold, Michael F; Arens, Christian.

Edition: 13th ed.Type: book Book; Format: print Publisher: New York : McGraw-Hill Irwin, 2011Availability: Copies available for loan: College Library [HF 5821 .Ar74 2011] (1).

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