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1. |
Marketing accountability : how to measure marketing effectiveness
by McDonald, Malcolm;
Mouncey, Peter.
Type:  Book; Format:
print
Publisher: London : Kogan Page, 2009Availability: Copies available for loan: College Library [HF 5415.13 .M369159 2009] (1).
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2. |
Marketing in a nutshell : key concepts for non-specialists
by Meldrum, Mike;
McDonald, Malcolm.
Type: Book; Format:
print
Publisher: Amsterdam : Elsevier, 2007Availability: Copies available for loan: College Library [HF 5415 .M4419 2007] (1).
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3. |
Marketing due diligence : reconnecting strategy to share price
by McDonald, Malcolm;
Smith, Brian;
Ward, Keith.
Type: Book; Format:
print
Publisher: Amsterdam : Butterworth-Heinemann, 2007Availability: Copies available for loan: College Library [HG 4028.V3 .M372 2007] (1).
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4. |
Marketing accountability : a new metrics model to measure marketing effectiveness
by McDonald, Malcolm;
Mouncey, Peter.
Type: Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: London : Kogan Page, 2011Availability: Copies available for loan: College Library [HF 5415.13 .M369159 2011] (1).
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5. |
Marketing plans : profitable strategies in the digital age
by McDonald, Malcolm;
Wilson, Hugh;
Chaffey, Dave.
Edition: 9th ed.Type: Book; Format:
print
; Literary form:
not fiction
Publisher: Hoboken, NJ : John Wiley & Sons, Inc., 2024Availability: Copies available for loan: College Library [HF 5415.13 .M33 2024] (1).
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