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1. Managing customers as investments: the strategic value of customers in the long run

by Gupta, Sunil; Lehmann, Donald R.

Type: book Book; Format: print Publisher: United States : Wharton School Publishing, 2005Availability: Copies available for loan: College Library [HF 5415.55 .G959 2005] (1).

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2. Analysis for marketing planning

by Lehmann, Donald R; Winer, Russell.

Edition: 7th ed.Type: book Book; Format: print Publisher: Boston, U.S.A : McGraw-Hill, 2008Availability: Copies available for loan: College Library [HF 5415.13 .L395 2008] (1).

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