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1. Global marketing management

by Kotabe, Masaaki; Helsen, Kristiaan.

Edition: 3rd ed.Type: book Book; Format: print Publisher: New Jersey : john Wiley & Sons, Inc, 2004Availability: Copies available for loan: Southville International School Affiliated with Foreign Universities Library [HF 1416 .K87 2004] (4). Withdrawn (1).

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2. Emerging trends, threats and opportunities in International marketing : what executives need to know

by Czinkota, Michael R; Ronkainen, Ilkka A; Kotabe, Masaaki.

Type: book Book; Format: print ; Literary form: not fiction Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2009Availability: Copies available for loan: College Library [HF 5415.A2 .C998 2010] (1).

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