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1. The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

by Jae Jin Lee.

Type: book Book; Format: print ; Literary form: not fiction Publisher: International Review of Management and Marketing ; 2017Online Access: Click here to access online Availability: Copies available for loan: College Library (1).

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2. The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

by Jae Jin Lee.

Type: book Book; Format: print ; Literary form: not fiction Publisher: International Review of Management and Marketing ; December 2016Online Access: Click here to access online Availability: Copies available for loan: College Library (1).

Actions: Add to cart 		No cover image available
3. The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

by Jae Jin Lee.

Type: book Book; Format: print ; Literary form: not fiction Publisher: International Review of Management and Marketing ; 2016Online Access: Click here to access online Availability: Copies available for loan: College Library (1).

Actions: Add to cart 		No cover image available
4. The Differences of Asian and Western Consumers’ Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

by Jae Jin Lee.

Type: book Book; Format: print ; Literary form: not fiction Publisher: International Review of Management and Marketing ; 2014Online Access: Click here to access online Availability: Copies available for loan: College Library (1).

Actions: Add to cart 		No cover image available

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