Southville International School and Colleges
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Marketing strategy and competitive positioning. /

by Hooley, Graham J; Piercy, Nigel F; Nicoulaud, Brigitte.
Type: materialTypeLabelBookPublisher: Jurong, Singapore : Pearson Education, 2010Edition: 4th ed.Description: xviii, 614 p. : ill. ; 25 cm.ISBN: 9789810697488.Subject(s): Target marketing | Marketing management
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Item type Location Call number Copy Status Date due Barcode
Books Books
College Library

College Library

General Circulation Section
HF 5415.127 .H66 2010 (Browse shelf) 1 Available C12181
Books Books
College Library

College Library

Graduate Section
HF 5415.127 .H66 2010 (Browse shelf) 2 Available C12180

Includes index.

C12181

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