Southville International School and Colleges catalog › Results of search for 'au:Bobby J. Calder'

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	1.	Evidence that user-generated content that produces engagement increases purchase behaviours by Edward C. Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	2.	Brand marketing, big data and social innovation as future research directions for engagement by Bobby J. Calder. Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available

Southville International School and Colleges