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1. Essentials of marketing research

by Zikmund, William G; Babin, Barry J.

Edition: 3rd ed.Type: book Book; Format: print Publisher: Australia : South-Western, 2007Availability: Copies available for loan: College Library [HF 5415.2 .Z537 2007] (1).

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2. Marketing research

by Zikmund, William G; Zikmund, William; D'Alessandro, Steve; Winzar, Hume; Lowe, Ben; Babin, Barry.

Edition: 3 Asia-Pacific edition.Type: book Book; Format: print Publisher: Australia : Cengage Learning, 2014Availability: Copies available for loan: College Library [HF 5415.2 .Z64 2014] (1).

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