Southville International School and Colleges
61. Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order–Consumption Time Delay and Meal Content

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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62. Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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63. Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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64. Exploring the Differences Between Conscious and Unconscious Goal Pursuit

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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65. If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of ​Global and Ego Networks on New Product Launches

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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66. Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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67. Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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68. Productivity Metrics and Consumers’ Misunderstanding of Time Savings

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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69. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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70. Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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71. A “Wide” Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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72. Capturing Context-Sensitive Information Usage in Choice Models via Mixtures of Information Archetypes

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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73. Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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74. Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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75. Ethically Deployed Defaults: Transparency and Consumer Protection Through Disclosure and Preference Articulation

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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76. Keeping the American Dream Alive: The Interactive Effect of Perceived Economic Mobility and Materialism on Impulsive Spending

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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77. Knowing When to Spend: Unintended Financial Consequences of Earmarking to Encourage Savings

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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78. Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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79. Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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80. The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1).

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