Southville International School and Colleges catalog › Results of search for 'pb:Journal of Marketing Research'

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	41.	The Role of (Dis)similarity in (Mis)predicting Others’ Preferences Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	42.	Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	43.	Understanding the Effects of Plural Marketing Structures on Alliance Performance Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	44.	When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	45.	Across many different products and usage scenarios, we find the same result: When people perceived more variety among a product's usage situations, they like the product less Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	46.	Cross-Validation of Customer and Employee Signals and Firm Valuation Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	47.	Eye tracking of repeated conjoint choices reveals the robustness and effectiveness of conjoint for those seeking to measure the central goals that drive choices in the marketplace Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	48.	Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	49.	Fitness food puts restrained eaters in double jeopardy: it makes them eat more and exercise less Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	50.	How Experience Variety Shapes Postpurchase Product Evaluation Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	51.	In prediction contexts, consumers judge higher forecasts (e.g., a 70% chance of team A winning agame) as being more accurate relative to lower forecasts (e.g. 30% chance of Team A winning); the forecaster making a higher (vs. lower) forecast is also judg Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	52.	Is a 70% Forecast More Accurate Than a 30% Forecast? How Level of a Forecast Affects Inferences About Forecasts and Forecasters Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	53.	Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	54.	The current research examined consumers’ avoidance of products with superficial packaging damage when such damage does not pose real safety concerns. Due to the large amount of products that are discarded each year due to packaging imperfections, it is im Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	55.	The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	56.	The Effect of Fitness Branding on Restrained Eaters’ Food Consumption and Postconsumption Physical Activity Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	57.	The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	58.	We show that being proactive and encouraging customers to switch to cost-minimizing plans can, surprisingly, increase rather than decrease customer churn. Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	59.	When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available
	60.	“Yes/No/Not Right Now”: Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings Type: Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Research ; 2016Availability: Copies available for loan: College Library (1). Actions: Add to cart (remove)	No cover image available

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