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1. |
Contemporary advertising
by Arens, William F;
Weigold, Michael F;
Arens, Christian.
Edition: 11th ed.Type:  Book; Format:
print
bibliography
 ; Literary form:
not fiction
Publisher: Boston : McGraw-Hill Irwin, 2008Online Access: Table of contents only Availability: Copies available for loan: College Library [HF 5821 .Ar681 2008] (2).
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2. |
Contemporary advertising : and integrated marketing communications
by Arens, William;
Weigold, Michael F;
Arens, Christian.
Edition: 13th ed.Type: Book; Format:
print
Publisher: New York : McGraw-Hill Irwin, 2011Availability: Copies available for loan: College Library [HF 5821 .Ar74 2011] (1).
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3. |
Contemporary advertising and integrated marketing communications
by Arens, William F;
Michael F. Weigold;
Arens, Christian.
Edition: 14nth ed. McGraw-Hill international edition, International student edition.Type: Book; Format:
print
bibliography
; Literary form:
not fiction
Publisher: New York : McGraw-Hill Irwin, c2013Availability: Copies available for loan: College Library [HF 5821 .Ar74 2013] (1).
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