Southville International School and Colleges
41. Exploring the impact of packaging interactions on quality of life among older consumers

by Nicholas Ford, Paul Trott.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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42. Neither passive nor powerless: reframing economic vulnerability via resilient pathways

by Martina Hutton.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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43. Poetic inquiry, consumer vulnerability: realities of quadriplegia

by Hilary Downey.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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44. Poverty as we never knew it: THE source of vulnerability for most of humankind

by Ronald Paul Hill.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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45. Understanding the vulnerability of blind consumers: adaptation in the marketplace, personal traits and coping strategies

by Claudia Falchetti.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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46. Unpacking the interplay between organisational factors and the economic environment in the creation of consumer vulnerability

by Ana Isabel Canhoto.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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47. Vulnerable consumers in the ‘fourth age’: theoretical reflections upon the case of Sandra Bem

by Tim Stone.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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48. Academic labour, journal ranking lists and the politics of knowledge production in marketing

by Mark Tadajewski.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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49. Antecedents of consumer brand engagement and brand loyalty

by Civilai Leckie.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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50. Brand marketing, big data and social innovation as future research directions for engagement

by Bobby J. Calder.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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51. E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship

by Woon Kian Chong.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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52. Experiential liminoid consumption: the case of nightclubbing

by Babak Taheri.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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53. Implications of marketing capability and research and development intensity on firm default risk

by Wenbin Sun.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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54. Increasing a brand’s competitive clout: the role of market share, consumer preference, and price sensitivity

by Juan Carlos Gázquez-Abad.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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55. Liminal mothers’ negotiation of conflicting service consumption

by Andrea Tonner.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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56. Persona-fied brands: managing branded persons through persona

by Delphine Dion.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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57. The relationship between ownership and possession: observations from the context of digital virtual goods

by Rebecca D. Watkins.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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