Southville International School and Colleges
21. The baby boomer market maven in the United Kingdom: an experienced diffuser of marketplace information

by Lynn Sudbury-Riley.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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22. The branded carnival: the dark magic of consumer excitement

by Stephen R. O’Sullivan.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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23. The customer engagement ecosystem

by Ewa Maslowska.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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24. The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media

by Birgit Andrine Apenes Solem.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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25. Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective

by Jamie Carlson, Mohammad M.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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26. Unlocking the magic in successful tourism destination marketing: the role of sensing capability

by Noel Murray.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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27. Where do consumers draw the line? Factors informing perceptions and justifications of deviant consumer behaviour

by Paula Dootson.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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28. Who are you and what do you value? Investigating the role of personality traits and customer-perceived value in online customer engagement

by Julia Marbach.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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29. Adaptive resilience and the competition between retail and service agglomeration formats: an international perspective

by Christoph Teller.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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30. Creative contests: knowledge generation and underlying learning dynamics for idea generation

by Nadia Steils.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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31. Kafkaesque institutions at the base of the pyramid

by Apoorv Khare.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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32. Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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33. Relevance, responsibility, critical performativity, testimony and positive marketing: contributing to marketing theory, thought and practice

by Mark Tadajewski.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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34. Theorising digital personhood: a dramaturgical approach

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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35. Understanding the town centre customer experience (TCCE)

by Lara Stocchi.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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36. Unintended consequences in demarketing antisocial behaviour: project Bernie

by Ken Peattie.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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37. A conversational approach to consumer vulnerability: performativity, representations, and storytelling

by Luca M. Visconti.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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38. Children as vulnerable consumers: a first conceptualisation

by Fiona Spotswood.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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39. Consumer vulnerability: introduction to the special issue

by Susan Dunnett.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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40. Exploring spatial vulnerability: inequality and agency formulations in social space

by Bige Saatcioglu.

Type: book Book; Format: print ; Literary form: not fiction Publisher: Journal of Marketing Management ; 2016Availability: Copies available for loan: College Library (1).

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