Southville International School and Colleges
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Advertising and integrated communication /

Type: materialTypeLabelBookSeries: Vol. 4. Publisher: United Kingdom : Wiley Pub., 2011Description: 221 pages : illustrations ; 26 cm.ISBN: 9781405161787.Subject(s): Advertising -- Encylopedias | Consumption (Economics) -- Encyclopedias | Marketing -- Encyclopedias
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General Circulation Section
HF 5415 .W648 2011 vol.4 (Browse shelf) Available C17538
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HF 5415 .W648 2011 vol.1 Marketing strategy / HF 5415 .W648 2011 vol.2 Marketing research / HF 5415 .W648 2011 vol.3 Consumer behavior / HF 5415 .W648 2011 vol.4 Advertising and integrated communication / HF 5415 .W648 2011 vol.5 Product innovation and management / HF 5415 .W648 2011 vol.6 International marketing /

Includes bibliographical references and indexes.

C17538

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