Southville International School and Colleges
Southville International School and Colleges
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Marketing : concepts and strategies /
by Dibb, Sally; Simkin, Lyndon; Pride, William M; Ferrell, O. C.
Type:
BookPublisher: Andover : Cengage Learning, 2012, 2012Edition: 6th ed.Description: xviii, 815 p.ISBN: 9781408032145.Subject(s): MarketingSummary: Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Graduate Section
College Library |
HF 5415 .D543 2012 (Browse shelf) | Available | C15474 |
Includes bibliographical references and index
Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing
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