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Qualitative research in marketing and management : doing interpretive research projects /

by Hackley, Chris [author.].

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BookPublisher: New York, NY : Routledge, 2025Edition: Third edition.Description: viii, 304 pages : illustrations ; 24 cm.ISBN: 978-1-03-255780-9.Subject(s): Marketing research -- Methodology | Qualitative research | Management -- Research -- Methodology

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Includes bibliographical references and index.

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