The impact of fomo marketing tactics in stimulating the purchase intentions of consumers in e-commerce

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BookPublisher: Las Pinas City Southville International School and Colleges 2023Description: iii, 100 pages : illustrations ; 28cm.Subject(s): Fear of missing out (FOMO) in marketing--Research | Marketing strategies--Research | Consumer behavior--Research | E-commerce—Marketing--Research

Item type	Location	Call number	Status	Date due	Barcode
Theses	College Library College Library Theses Section	HF 5415.32 .C63 2023 (Browse shelf)	Not for loan		T1323

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Marketing Management.

Includes bibliographical references and appendices.

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Southville International School and Colleges