Southville International School and Colleges
Southville International School and Colleges
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Research methodology in marketing : theory development, empirical approaches and philisophy of science considerations
by Eisend, Martin.
Type:
BookPublisher: Switzerland Springer c2019Description: ix, 238 pages ; 25 cm.ISBN: 978-3-030-10793-2.Subject(s): Marketing | Research--moral and ethical aspects | Sociology--research
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 5415 .Ei37 2019 (Browse shelf) | Available | C23258 |
Browsing College Library Shelves , Shelving location: Reserve Section Close shelf browser
| HF 5415 .B6336 2013 Essentials of marketing / | HF 5415 .B636 2014 Nontraditional media In marketing and advertising / | HF 5415 .D298 2013 Measuring marketing : | HF 5415 .Ei37 2019 Research methodology in marketing : theory development, empirical approaches and philisophy of science considerations | HF 5415 .F37 2024 Strategic content marketing : | HF 5415 .G194 2013 Out-of-the-box marketing principles that work and make sense for marketing students, faculty and practitioners / |
Includes bibliographical references, index, and glossary.
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