Southville International School and Colleges
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The effect of pranks in social media on brands/

by Karpinska-Krakowiak, Malgorzata.
Type: materialTypeLabelBookSeries: Journal of Computer Inforamation System 58(3). Publisher: Taylor and Francis Group ; 2018Description: pages 282-290, 2018.Subject(s): Brand effect | Branded pranks | Computer mediated communication | Disparagement humor
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