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Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s

by Dertouzos, James N.;Garber, Steven.

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BookPublisher: RAND Corporation 2003ISBN: 9780833033413.Subject(s): Management & Organizational Behavior | United States -- Armed Forces -- Recruiting, enlistment, etc.; Advertising -- United States -- EvaluationOnline resources: Click here to access online

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Item type	Location	Call number	Status	Date due	Barcode
Curriculum - Based eBooks	College Library College Library	UB323.D44 2003 (Browse shelf)	Available

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