Southville International School and Colleges
Southville International School and Colleges
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Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.
by Muralidharan, Sidharth.
Type:
BookSeries: Asian Journa of Communication 27:4. Publisher: 2017Description: pages 396-414, August 2017.Subject(s): Green advertising, culture, individualism-collectivism, ad novelty, environment, India
| Item type | Location | Call number | Status | Date due | Barcode |
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 Periodicals |
College Library
College Library |
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