Southville International School and Colleges
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Advertising and promotion : an integrated marketing communications perspective /

by Belch, George E; Belch, Michael A; Title.
Type: materialTypeLabelBookPublisher: Philippines : ; McGraw Hill, ; 2009Edition: Eight edition.Description: xiii, 838 pages; illustrations; 26cm.ISBN: 9780071288699.Subject(s): Advertising | Communication in marketing | Sales promotion
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Stonyhurst Southville International School (Malarayat)

Stonyhurst Southville International School (Malarayat)

SHS 659.1 B427 2009 (Browse shelf) Available SSISM3513

Includes glossary, endnotes and index.

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