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Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on facebook /

by Kerpen, Dave; Title.

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BookPublisher: Philippines : ; McGraw Hill, ; 2011Description: x, 260 pages; illustrations; 23cm.ISBN: 9780071289672.Subject(s): Internet marketing | Online social networks | Social media -- | -- Economic aspects

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Includes appendix, notes and index.

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