Southville International School and Colleges
Southville International School and Colleges
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Advertising and promotion : an integrated marketing communications perspective /
by Belch, George E. (George Edward); Belch, Michael A.
Type:
BookPublisher: New York : McGraw-Hill Education, 2015Edition: 10th edition.Description: xxxiv, 842 pages : color illustrations ; 29 cm.ISBN: 9780078028977 (alk. paper); 0078028973 (alk. paper).Subject(s): Advertising | Sales promotion | Communication in marketing
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 5823 .B387 2015 (Browse shelf) | Available | C20288 |
Browsing College Library Shelves , Shelving location: Reserve Section Close shelf browser
| HF 5821 .Si577 2012 Advertising, the media and globalization : | HF 5823 .AL469 2013 Advertising creative : | HF 5823 .Al758 2013 Advertising creative : | HF 5823 .B387 2015 Advertising and promotion : | HF 5823 .H122 2010 Advertising and promotion : | HF 5823 .K151 2013 Advertising and sales promotion / |
Includes bibliographical references and indexes.
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