Normal view MARC view ISBD view

Advertising & IMC : principles & practice /

by Moriarty, Sandra E. (Sandra Ernst); Mitchell, Nancy; Wells, William.

Type:

materialTypeLabel

BookPublisher: Boston : Pearson, 2015Edition: 10th edition.Description: xxx, 639 pages : illustrations (chiefly color) ; 29 cm.ISBN: 9780133506884.Other title: Advertising and IMC; Advertising & integrated marketing communication.Subject(s): Advertising

Holdings ( 1 )
Title notes
Comments ( 0 )

Item type	Location	Call number	Status	Date due	Barcode
Books	College Library College Library Reserve Section	HF 5823 .W455 2015 (Browse shelf)	Available		C19701

Includes bibliographical references (pages 609-619) and index.

There are no comments for this item.

Log in to your account to post a comment.

Search for this title in:

Share

Powered by Koha