Southville International School and Colleges
Southville International School and Colleges
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Measuring marketing : 110+ key metrics every marketer needs /
by Davis, John A.
Type:
BookPublisher: Singapore : Wiley, 2013Edition: 2nd edition.Description: xxii, 344 pages : illustrations ; 25 cm.ISBN: 9781118153741.Subject(s): Marketing -- Evaluation | Marketing research
Contents:
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 5415 .D298 2013 (Browse shelf) | Available | C19448 |
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| HF 5415 .B619 2013 Principles of marketing / | HF 5415 .B6336 2013 Essentials of marketing / | HF 5415 .B636 2014 Nontraditional media In marketing and advertising / | HF 5415 .D298 2013 Measuring marketing : | HF 5415 .Ei37 2019 Research methodology in marketing : theory development, empirical approaches and philisophy of science considerations | HF 5415 .F37 2024 Strategic content marketing : |
Includes index.
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
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