Southville International School and Colleges
Southville International School and Colleges
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Nontraditional media in marketing and advertising /
by Blakeman, Robyn.
Type:
BookPublisher: Los Angeles : SAGE, c2014Description: vii, 255 pages : illustrations ; 23 cm.ISBN: 9781412997614 (pbk. : alk. paper).Subject(s): Marketing | Advertising | Alternative mass media
Contents:
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 5415 .B455697 2014 (Browse shelf) | Available | C18905 |
Includes bibliographical references and index.
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
Media Arts
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