Southville International School and Colleges
Southville International School and Colleges
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The network is your customer : five strategies to thrive in a digital world /
by Rogers, David L.
Type:
BookPublisher: New Haven, Conn. ; London : Yale University Press, c2013Description: xx, 312 pages ; illustrations ; 23 cm.Subject(s): Business networks | Social networks | Digital media -- Social aspects | Digital media -- Economic aspects | Strategic planningSummary: Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HD 69.S8 .R646 2010 (Browse shelf) | Available | C18563 |
Includes bibliographical references and index.
Whether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.
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