Southville International School and Colleges
We first : how brands and consumers use social media to build a better world /
by Mainwaring, Simon.
Type:
BookPublisher: New York : Palgrave Macmillan, 2011Edition: 1st edition.Description: vi, 250 pages ; 25 cm.ISBN: 9780230110267 (hbk.).Other title: How brands and consumers use social media to build a better world.Subject(s): Social responsibility of business | Capitalism | Social media -- Economic aspects | Branding (Marketing) | Internet marketing| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HD 60 .M327 2011 (Browse shelf) | Available | C18608 |
Browsing College Library Shelves , Shelving location: General Circulation Section Close shelf browser
| No cover image available | |||||||
| HD 60 .C55 2006 Values-driven business : | HD 60 .En587 2006 Entrepreneurship as social change : | HD 60 .L419 2008 Business and society : | HD 60 .M327 2011 We first : | HD 60 .M967 2010 International social entrepreneurship : | HD 60 .R444 1994 In pursuit of principle and profit / |
Includes bibliographical references (p. [233]-244) and index.
Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.
There are no comments for this item.